ARC has responded to the needs of our clients by formalizing our Hispanic Market Analysis process into an integrated program that can help a business to maximize the opportunity to tap into this rich market. There is no one ideal, one-size-fits-all approach to Hispanic marketing. It requires an understanding of how your product and service offerings are perceived and used by the Hispanic segment, as well as acquiring the insight that will guide you to reach this audience with an effective message and media/marketing strategy.

ARC works with bilingual/Hispanic moderators, recruiters, interviewers, and translators that allow us to effectively conduct research in the Hispanic market. This specialized focus is mandatory to achieve successful results.

Market Opportunities

ARC has a suite of Hispanic primary research services dedicated to enable businesses to understand the Hispanic market opportunity for their products and services. Here are some market opportunity objectives:

• Hispanic market potential for company’s product/service offerings
  
• Brand awareness & perception – non-Hispanic vs. Hispanic segments
  
• Brand loyalty – non-Hispanic vs. Hispanic segments
  
• Marketing platform development & evaluation
  
• Media Habits
  
• Advertising development & evaluation including copy testing
  
• Hispanic customer satisfaction
  
  

Research Methodologies

ARC utilizes many primary research methodologies to meet the needs of Hispanic research initiatives.

• Telephone surveys
• Mystery shopping
  
• Mail or online surveys
• One-on-one in-depth interviewing
  
• Focus groups
• Mall intercepts
  
  

Call To Action Services

Businesses use ARC’s Call To Action services to track the effectiveness of media vehicles in reaching the Hispanic market. ARC’s Call to Action services includes call tracking, with or without Caller ID service, and measured URLs (mURLs^TM).

• Depending on the type of call tracking service selected, monthly reports provide information on call volume, the time, date, and duration of each call. Some call tracking services provide information pertaining to no answers and call blocking.
  
  
• ARC’s mURL^TM service provides for third party reporting of web site visits generated by a unique mURL^TM placed in any offline or online media vehicle. For each click through via a mURL^TM, ARC provides the time and date of the visit plus the IP address.
  
  

Click on this link to learn more about ARC's Call To Action services >>