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Client/Member/Employee Satisfaction Survey
- Structured online or mail surveys are completed by the respondent
at their own pace. Although the results are primarily quantitative,
open-ended questions can be used to elicit suggestions. The online
format is hosted at a secure web site, which is accessed through
a password-protected entry screen. While the electronic data collection
process is faster than the mailed format it is not recommended
if the respondent sample will not be accurately represented by
those that use the Internet.
- Executive Telephone Interviews - These in-depth phone surveys
usually last from 20 to 25 minutes. They are conducted by professional
interviewers from Savvy Interviewing, a division of ARC. Our interviewers
are trained to conduct in-depth surveys with high-level executives
with your firm's most important customers. These surveys are partially
structured and have many open-end questions, which are designed
to elicit your customers' true feelings about your services and
products.
- One-on-one Top Level Interviews - These interviews are exclusively
conducted by ARC executives. These interviews can be administered
in person or over the phone and usually last at least one hour.
They key purpose of this methodology is to identify trends and
attitudes in your customer's business and industry that will impact
your own company. These interviews are audiotaped, assuming the
consent of the respondent, transcribed, and analyzed in-depth
which identifies implications of each interview on short and long
term opportunities between your organization and this customer.
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