Mystery Shopping

ARC's Mystery Shopper program utilizes trained field personnel/auditors that make scheduled visits to pre-designated outlets for your company and/or competitive outlets. Shopper visits are typically conducted on a "blind" basis. Data collected on each visitation is capsuled on an approved recording document and transferred daily through an online data collection interface. The data is populated into a real-time informational database accessible to you on the Internet. The resulting database, over time, would allow for informational reporting and manipulation on a store level, market, region, and company-wide basis as is appropriate for your organization. In addition, competitive outlet information would also be accessible through the same information portal for comparative analysis.

Program design is a careful process that takes into account issues such as peak/off peak shopping times, field personnel training and management, standardized scoring parameters, and in-store visitation guidelines, to name a few.

Each mystery shopping program, whether one-time or on-going in duration can be tailored to meet the needs and objectives of each client. The end goal is to use the data to develop a comprehensive database that can provide a systematic review of the shopping experience of your customers. The power in this program is the harnessing of information into a useful database for your exclusive use.

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