Creative Evaluation & Purchase Process Focus Groups

Creative Evaluation & Purchase Process Focus Groups are used to evaluate target consumer's ability to define the message(s), relevancy, and appeal of an advertising campaign. Concept and copy testing are addressed. Additionally, focus group sessions provide a prime opportunity to explore the consumers' purchase process including: brand and industry perceptions; product features; and media usage and ad recall.

ARC offers focus groups through both traditional and on-line methods. On-line focus groups and bulletin board focus groups are conducted through ARC on the net's™ Qualitative Interviewing Center (QuIC).

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