ARC Research had its genesis through the development of creative, and effective, methods of integrating the research function into our clients' creative development and media planning processes. Since then, the "communications conundrum" has only gotten more complicated. New technologies, aggressive competition, dynamic business environments, evolving target audiences with unique lifestyles, interests and needs . . . the environment in which we communicate with the customer is changing . . . fast. So to are the modes of that communications. ARC Research continues to decipher the communications equations.

ARC's Communications & Advertising services can guide marketers to assess the impact of marketing communications themes and campaigns and identify if alternative approaches or refinement of specific elements would resonate better among the target audience. Whether you are seeking consumer insights to be used to kick-start the process or a quantitative measure to identify the "winning ad," ARC has a range of services to achieve your objectives.

Our Ad Response Measurement services monitor clicks and calls generated from traditional and online advertising. Using ad success models we will show you how a media strategy or creative message, among other things, will drive response. Return on Investment estimates, using the data collected during the ad response measurement tests, are the final component of the equation.

Examples of Communications & Advertising services are:

Creative Development

• Consumer Creative Dialogues
• Creative Evaluation & Purchase Process Focus Groups
• Creative Rating Study

Advertising/Media Effectiveness

• Ad Response Measurement
• Ad2WebTracks
• COMPPARE
• Intermedia Evaluation

Web Site Evaluation & Usability