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B2B Research for Directory Advertising
ARC provides cost-efficient B2B research solutions that help Publishers increase their marketing opportunities among business customers. ARC's B2B solutions encompass the following areas:
- B2B Heading Usage: ARC's B2B Heading Usage service provides full-color PowerPoint sales aids that powerfully present to advertisers the extent to which business people use the directory for specific products and services. These sales aids are customized for each publisher. Click on the link below to see a sample B2B Heading Usage sales aid.
Here are some of the questions answered by ARC's Heading Usage service:
- How does usage for a publisher's directory compare with usage of other sources of information for specific products and services?
- How is the Internet impacting directory usage for specific products and services?
- How do business purchasers contact suppliers of specific products and services?
- How much do business purchasers spend on these products/services?
- How many suppliers are considered/contacted?
- What are the demographics of business customers by headings referred to?
- Key benefits of the Heading Usage service are as follows:
- A large amount of data can be culled at a moderate cost,
- The information can be used as sales tools,
- The sales aids can be updated every few years at an even lower cost, and
- The sample quality - random selection to business decision-makers at their place of business - is high.
- Product Evaluations: ARC has conducted many B2B research evaluations that have provided value stories regarding directory advertising. ARC has addressed the following issues when conducting these studies:
- How does directory advertising (print and online) fit into the purchase process for specific business segments?
- What types of directory features appeal most to B2B customers?
- How are the current strategic trends impacting business customers now going to impact directory advertising in the future? How can I utilize these trends to my advantage?
ARC crafts custom research solutions to answer all of these B2B questions. For example, ARC has used mall intercepts to evaluate the impact of ad size, ad position, and brand awareness on company selection by business purchasers. ARC also conducted a Business Communication Study evaluating how telecommunications products and services are purchased by businesses.
Click on the link below to learn more about the directory adverstising business focus:
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