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Product Suite:
Market Research & Consulting Services
Specifically Designed for Credit Unions
Qualitative Studies
- Share-of-wallet - Analysis of member usage of the Credit Union versus other financial services providers
- New Product Development - Evaluations of potential of new product/service options
- Spending Pattern Analysis - Among credit union member segments
- Advertising Development - Ad strategy and creative testing among members
- Demographic Analysis - Determination of influencers on product/services usage
- Internet Strategy - Internet portals as a growth strategy
- Chapter Imagery - Member assessments of strengths/weaknesses
Quantitative Studies
- Member Satisfaction - Single & multi-year trend analysis
- Employee Satisfaction - Single & multi-year trend analysis
- Mystery Shopper Program - Single & multi-outlet analysis
- Member Feedback Program
- Inactive Account Analysis
- Youth Program Development/Analysis
Consultation/Advisory Support
- Board of Directors Evaluation System - Internal appraisal system for current and potential new board members
- Board of Directors Operating Manual - Creation of forms, content and procedures for development of customized operating manual
- Member Share-Of-Wallet Assessment Model - Mechanisms to segment membership by spending/savings/investment patterns
- Advertising Tracking System - Track impact of advertising campaigns/positioning options
- Small Business Product/Service Module - Assess and maximize member interest in small business product/service options
References from Credit Unions we have performed research and consulting services for can be furnished upon request.
Click on the link below to learn more about the credit union business focus:
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