Benefits of Using ARC For Agency Research

Agency Experience. ARC has over 16 years experience conducting research for agencies. As such, ARC understands the fast-paced environment of an agency. Agencies appreciate our research process because it is flexible, cost effective, with easy start-up and fast turn-around.

Research Partnership. ARC's services encompass almost every aspect of agency research requirements. ARC acts in concert with agency endeavors. ARC provides strategic research evaluations pertaining to the following areas: concepts, campaigns, media placements, sponsorships, and customer servicing.

Additionally, ARC has helped land or save many agency accounts by incorporating research services into the "sales or save story" as well as accompanying agencies on sales pitches. ARC presents compelling research value stories to convince advertisers of the value of their advertising or PR program.

Call To Action Service. ARC provides a unique set of tracking services that are easy to implement and provide quantifiable results to prove the value of an ad or an advertising campaign. ARC's Call To Action Service provides for a unique phone number and URL (measured URL) to be placed in an ad in any type of communications vehicle, be it a magazine, newspaper, television, or the Internet. ARC provides monthly reports showing the actual and projected call counts and web visits. ARC even computes ROI based on client provided data, such as close ratio and average value of a customer.

Complete Line Of Services Geared For An Agency. Here is just a brief list of our services that are geared for agencies:

• Attitude, Awareness, & Usage studies
• Concept/Campaign Testing
• SPECS I: Customer Servicing Evaluations - Mystery shopping
  
• SPECS II: Sponsorship/Event Evaluation: including attendance surveys, exit surveys, media evaluation
  
• Call To Action: Direct Ad Response Measurement -Web site traffic & phone contact tracking
  
• ROI Evaluations
• Hispanic Research
  

Click on the link below to learn more about the agency business focus:

• Creative Process - Concept/Campaign Evaluations
  
  
• SPECS I - Customer Servicing
  
  
• SPECS II - Corporate Sponsorships
  
  
• Call To Action
  
  
• Hispanic Research
  
  
• Contact Us