Online Surveys and Data Analysis Study Design

Online quantitative surveys enable businesses to obtain pertinent quantitative information about their customers or employees in a fast, efficient, and cost-effective manner. Our online survey methodology and process accounts for all the research and programming details from start to finish. Quantitative online surveys can be used for a multitude of purposes. Some of these applications are:

Strategic Marketing Planning
- Product/service concept evaluation
- Online conjoint studies
- Brand awareness and perception
- Market & customer segmentation

Web Site Evaluation
- Profile web site visitors
- Measure user interface usability including navigation, functionality, content, and sensory satisfaction

Customer & Employee Acquisition and Retention
- Lifestyle and media habits characteristics
- Customer servicing and satisfaction
- Job search process

The Electronic Survey Portal provides:

• Study design: ARC Research insures that all business objectives will be met by the study methodology.
• Online survey design: Defining the intended outcome is key in designing an online survey that is highly pertinent and actionable. This is one of the hallmarks of ARC Research services.
• Online survey programming: ARC partners with qualified online survey service bureaus, using sophisticated, proprietary survey software to quickly program anything from the simple to the highly complex survey with speed and ease. This is a customized solution that ensures flexibility in questionnaire design.
  
  A wide variety of question types are available such as: multiple choice, radio buttons, scales, ranking, grids, open ends etc. Surveys can accommodate skip patterns, piping, random and systematic rotation of questions, error trapping, and forced answering. If there is something you want to do, we are confident we have a solution.
• Surveys can be hosted on our service bureau's server, the ARC Research server, or our client's server depending on security, capacity, and redundancy requirements. In some cases where pop-up functionality is used, a combination of servers will be used for a project. We encourage use of the service bureau's sites for the questionnaire itself because the server environment is specifically configured to manage a high volume of market research surveys. This also ensures compatibility between the software and the server, which translates to compressed turn around time, eliminates user dropouts due to system errors, and speeds the data downloading function at the conclusion of data collection.
• Sample collection: Sample can be obtained in several ways:
• E-mail address lists can be obtained through site registrations, customer or employee lists, and third party lists.
• Intercepts can be programmed to appear on a Web site that invites visitors to enter a contest or answer a survey. When the visitor clicks on the icon the visitor is pre-qualified and then is prompted to enter an email address for later contact or can be automatically transferred to the questionnaire site.
• When a project requires a nationally representative sample and such a sample needs to be procured, it is feasible to partner with leading panel management firms.
• ARC Research can help you to develop PoPs (Proprietary online Panels) for use in a specific study or for ongoing efforts.

• Data collection: Large sample sizes are easily handled cost effectively. It has been our experience that a large quantity of completed surveys can be collected within the first 48 hours. ARC is experienced with long term surveys that continue for a year or more if needed.
• Data processing: ARC handles all data tabulation and coding using our proven methods and leading software resources such as SPSS. We develop tabs plans for all studies to ensure we have the flexibility required for data reporting and analysis. This is important because our clients are ensured they will have complete flexibility in data reporting.
• Analysis and reporting: An in-depth analytic report is issued typically within two weeks after the data collection is completed. Online access to data collection status and preliminary, unaudited data tables, is available for most studies.